
It was back in 2010 when we started out with starry eyes to create a dent in the gaming industry in India. And after a good four years, we can proudly say that no one in India has been able to achieve this before! The journey has been long and full of learnings but we’ve managed to sail through and we have our eyes set on much bigger things! In this post, we wanted to look at all the amazing things that have happened with MadRat Games, especially in the last financial year.
Creating valuable IP in Game Design
MadRat Games is the only homegrown company in India that designs and manufactures games. Over the last few years, we’ve designed games like Aksharit (first ever Indian language word game) and My Toy Factory (one of its kind science based toy making kit). Along with these launching international brands like Modular Toys (seen as a competitor to Lego in 20 countries) and games under the Chhota Bheem license (biggest kids’ character in India) have put us on the international game design map.
We have in house IP of 70+ games for kids from strategy games to educational games, fun games to family games and some entirely new concepts like Puzzle+. This has given us the competency to now come up with high quality games at a very high rate of 4 or more new games every month!
Great Reach
Starting out from Bangalore, we’ve grown and managed to setup a chain that distributes our games throughout India. MadRat Games are present in more than 2,000 stores across India and we’ve touched more than 2 lakh families! We’re indebted to all our mentors, investors and well wishers, who’ve helped us in making and distributing products that have been appreciated so widely.
Awards and Recognition
Manthan International Award
Top Ten Indian Innovators alongside Tata Motors by Government of India
INK Talk by one of the co-founders, Madhumita Halder
Invited to speak at Asia’s largest entrepreneurial summit hosted by TiE
Press coverage
Cover Story in The WEEK magazine’s republic day edition, along with IndiaToday, Hindustan Times, Economic Times, MINT, The Hindu, INC magazine (pg 72,73), and many more!
The Road Ahead
We’re more than 50 mad rats across India now, all working hard to build more and more stimulating games. The smile we see on a kid’s face while playing our games is what keeps us going and the fact that the kid is learning is immensely satisfying. We’re also pushing hard on the mobile games front, keep watching 🙂
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